Pivot to what? The metajournalistic discourse surrounding Facebook's "push to video"
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This study combined textual analyses and qualitative interviews to explore the discourse among journalists regarding the industry’s “pivot to video,” a trend which saw mass layoffs of non-video journalists in favor of hiring video producers to increase video production. Analysis of the texts and qualitative interviews uncovered four themes: the failure of the pivot, the influence of Facebook over publishers to follow the trend, journalists’ perception of deceptive behavior by Facebook, and the acknowledgement that online video does have a place in modern media despite the failure of the trend. These findings provide insight into how journalists made sense of their industry’s changing agency during the pivot, and how journalists ultimately made sense of the changing media landscape at the time.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.