Effects of political media framing on news organizations' credibility
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI SYSTEM AT REQUEST OF AUTHOR.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the news organization's application push alert subscribers were chosen as the experimental stimuli. The study defined audience responses as their perceived message credibility, message effectiveness and message persuasion. The findings of an online experiment with a 4 (news organizations: ABC, CNN, NBC, FOX) x 2 (outlet cue: presence vs. absence) mixed factorial design showed that there is a statistically significant difference in audience responses (such as message credibility) as a function of news organizations. Future research in this area should be conducted to test the message of a push alert and its effect on the news consumer, as research in that area is tremendously limited.
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