Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
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Suicide in LGBTQ+ individuals, especially youth, is a growing public health issue. However, the literature on this issue within the field of mass communication is under-developed. This study seeks to understand how the use of framing and exemplification in works of journalism and suicide prevention campaigns are perceived by LGBTQ+ youth aged 18-24. By utilizing a combination of focus groups and in-depth interviews, the study sought to explore what human stories and campaigns were most resonant with the participants and why. The findings indicate that exemplification and framing can play a major role in how LGBTQ+ individuals perceive messages on suicide and suicide prevention. The study offers implications for journalists and communicators who are creating stories or campaigns about the topic.
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M.A.