Sending Messages Nobody Wants to Hear : A Primer in Risk Communication
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Using case studies from nuclear waste disposal to genetically modified organisms, this paper examines the art and science of risk communication. It argues that effective risk communication must not only take account of the psychology of how ordinary people perceive risks, but also allow for the actions of intermediaries--so-called Risk Amplifiers and Risk Minimizers.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.