A study of fruit marketing organizations
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The question that confronts the fruit grower of the present time is not only how to raise more and better fruit, but how to realize a reasonable profit on what he does produce; how to put up his product so it will reach the consumer in the best possible condition, and how to reduce the great difference between what the consumer pays and what the producer receives. Farmers are just beginning to realise that if they are to receive a reasonable return for their labor and dividends on the capital invested, they must consider their calling a business.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.