Breaking barriers : a study on Tegna's diversity initiative and its impact on management representation in local television news
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This project is a study that aims to examine the strategies employed by local television news companies to enhance the diversity within their management ranks, focusing on Tegna's diversity initiative as a case study. The study investigates the effectiveness of Tegna's efforts in promoting a more diverse representation in television news leadership. Through a qualitative analysis of Tegna's diversity initiative, including interviews, this paper seeks to identify the key factors contributing to successful diversity initiatives in the media industry. The findings will contribute to a deeper understanding of how local television news companies can cultivate and sustain diverse leadership, thereby fostering greater representation and inclusivity within the field. The methodology encompasses a thorough analysis of Tegna's diversity initiatives through interviews with local news executives (General Managers, News Directors, Assistant News Directors, Executive Producers). Utilizing a comparative approach, assessing the demographic composition of Tegna-owned newsrooms against industry practices. The study aims to provide insights into the effectiveness of Tegna's diversity initiative model in cultivating an inclusive environment and promoting underrepresented voices in television news management. The answers I received are of those comparing industry experience to the role they serve now and whether or not the company is pushing intentional change versus meeting a quota target.
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M.A.