The emerging Negro in advertising
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Abstract
This thesis studies the existence and use of African Americans in advertisements in the United States by examining the origin, growth, purpose, problems, and future of racial integration in advertising.
Table of Contents
The purpose and methodology -- Highlights of Negro history -- A look at the Negro market -- Efforts to integrate advertising -- Some examples of integrated advertisements -- A survey of some advertisers who have used integrated ads -- Summary and conclusions.
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M.A.
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OpenAccess.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.