Integrating wine tourism and bike tourism in Mid-Missouri : a geographic perspective on regional tourism synergies
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This thesis investigates the barriers and opportunities for integrating wine and bicycle tourism along Missouri's Katy Trail corridor. Using mixed methods, including spatial analysis and stakeholder interviews, the study reveals significant untapped potential. Despite the proximity of wineries to the trail, accessibility is limited by topography, safety concerns, and informational gaps. The research identifies a strategic disconnect: while wineries recognize trail users as a market, resource constraints prevent coordinated action. A historical analysis shows this integration revives a long-standing relationship between transportation and viticulture in the region. Recommendations include creating a “Bike-Friendly Winery” certification, improving wayfinding, and fostering regional collaboration to build a cohesive, sustainable tourism destination.
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M.A.