Fearing Fear : Communication about Agricultural Biotechnology
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This article, based on a presentation at the National Agricultural Council's meeting (Chess, 1998), nudges the agbiotech field to look at its communication practices by examining (1) the assumption that education will increase acceptance of genetically engineered food, and (2) the fear that labeling will reduce acceptance.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.