Consumer reaction to the UPC*

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"By this time, consumers are familiar with the small block of light and dark bars called the Universal Product Code that appears on almost every item sold in supermarkets. (See box for further information.) Yet, consumers may question if the code (UPC) will benefit them."--First paragraph.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.