Evaluating direct-to-consumer marketing opportunities for local beef in Missouri

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Many consumers seek high-quality beef from local sources. Beef producers considering finishing cattle may choose to sell cattle into the commodity beef market or market live animals or packaged beef directly to consumers. In many cases, a combination of commercial and direct marketing may be the best way for producers to capture more value from their beef and sell the volume necessary for profitability. This publication helps producers evaluate direct-toconsumer beef marketing opportunities.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.