An evaluation of the logistics functions of the Chemical Specialties Division, Ralston Purina Company
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This study was originally designed to examine the Chemical Specialties Division of the Ralston Purina Company and to make recommendations concerning the development of a more efficient distribution system for the products of the Division. During the course of the examination, the Ralston Purina corporate management announced plans to terminate all national sales of the Chemical Specialties Division. In doing so, the corporate management terminated all ’’outside” sales and limited the functions of the Chemical Specialties Division to supplying the necessary chemical cleaners to Ralston Purina1 s plants. This eliminated any need for a more efficient distribution program required to maintain a competitive position in chemical specialty sales since all products would now be distributed only to Ralston Purina plants within the corporate distribution system. As a result of this decision on the part of Ralston Purina1 s corporate management, the original purpose of this study -- to develop and recommend improvements in logistical management for the Chemical Specialties Division keyed to competitive requirements of a national sales market -- was lost and the objective was changed to the development of the requirements for an effective and efficient distributive system for a small division within a large corporation, using the experience of the Chemical Specialties Division as a case study.--Introduction.