Effectiveness of a specialized advertising agency among black consumers
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"The general emphasis of this study is both exploratory and descriptive in nature. Attempts shall be made to show that an "empathy factor" facilitates successful persuasive communication (in the form of advertising) between the personnel of Zebra Associates Inc. and the black community they are attempting to reach."-Page 6
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M.A.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.