Social media : an opportunity for fidelity in extension of the traditional physician-patient relationship
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Social media (SM) sites are a critical component of our modern society, increasingly present not only in our personal lives, but also in professional spheres.1 Within the medical profession, particularly during the ongoing COVID-19 pandemic, SM has emerged as a major influence in public health, research communications, and even individual health.2 This technology increasingly reinforces and shapes the practice of medicine and the relationship between the physician and the patient. The view that SM is strictly personal is too limiting. SM is a modern tool and concept of care which influences population health and has evolved to become crucially important in healthcare communication. Understanding this nexus is critical to our modern understanding of fidelity in the healing relationship and Pellegrino’s phenomenological core of medicine. The use of SM is an emerging issue of moral concern in bioethics, and guidance is needed to help medical professionals, technology companies, and the public understand and navigate the potential risks and benefits inherent to these platforms.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.