The relationship between the Missouri Land Grant Honors program and enrollment at the University of Missouri
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Institutional financial aid continues to be a matter of great importance to university enrollment strategies and a significant financial investment within university budgets. Current research on college choice theory supports that financial aid offers are an important factor during the college choice process; however, much work needs to be done for institutions to fully understand how specific financial aid programs influence enrollment at specific universities. A difference-in-differences statistical regression analysis was utilized to explore the relationship of the Missouri Land Grant Honors financial aid program and enrollment at the University of Missouri. There was no statistically significant increase in the likelihood of the eligible population of enrolling at the University of Missouri when MLGH was in place, compared to when it was not. Furthermore, there was no statistically significant relationship between enrollment and MLGH for racial and ethnic subgroups, gender, and first-generation students. While the results may not have been statistically significant, that does not mean that the financial aid program was not effective. Other factors such as unobserved student characteristics, the addition of a secondary admissions process, and nuance in the financial aid program structure, may have contributed to these results. Additional research of institutional financial aid programs at the University of Missouri should be further evaluated to evaluate their relationship with the likelihood of enrollment for eligible populations.
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