How the BTS fandom promotes transculturalism through social media
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This paper attempts to examine an ethnographic study into cultural immersion via activity in a digital fandom of a foreign popular culture and how these fandoms are undeniable forces in the transmission of foreign cultures themselves through an autotheoretical lens. This will be explored through an account of the author's own experience of becoming a fan of the South Korean music act BTS which led to an osmosis-style education of South Korean practices and language. In doing so, this paper will contribute to the disciplines of the digital diaspora, fandom identity, and transculturalism and transnationalism. Transculturalism and transnationalism refer to the flow of cultural information, practices, and beliefs across national and cultural borders decided by geography and political rulings. These borders used to be difficult to cross, however, the invention of the internet and the revolution of international travel for both people and products has allowed for an explosion of transcultural information being exchanged at exponential rates and volumes (Guo). This explosion has contributed to "a reorientation of diaspora studies towards new configurations of participation and identification" (Candidatu and Ponzanesi, "Abstract"). I argue that these new configurations can include digital fandoms.
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M.A.