Marketing functional foods : how to reach your target audience
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Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus[trademark] Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.