Fan attendance in collegiate women's basketball : how to insprite team loyalty in students
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This research project explored the motivations, or lack thereof, students have when attending collegiate women's basketball games. It asked participants questions pertaining to what would influence them to attend more collegiate women's basketball games and why they currently do not attend more collegiate women's basketball games. Through a screening surgery followed by 12 one-on-one in-depth interviews, the project uncovered seven key insights into what does and would make students attend more women's basketball games. The seven insights could assist sports marketers in driving more students to women's basketball games in the future.
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M.A.