Selecting an appropriate pricing strategy (2002)

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g0649-2002.pdf (108.4 KB)

Authors

Giddens, Nancy
 Parcell, Joe
 Brees, Melvin

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Date

2002

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Subject

price-quality signaling, costs, profit, customers, competition, demand, price, premium pricing, value pricing, cost/plus pricing, competitive pricing, penetration pricing

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Abstract

The focus of this publication is the selection of an appropriate pricing strategy for value-added agricultural products. Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail level.

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https://hdl.handle.net/10355/50755

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Archive version. For the most recent information see extension.missouri.edu.
OpenAccess.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.

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G - Agricultural guides (MU Extension)