Using social media to learn about consumer needs and preferences (2015)
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Social media refers to a suite of online communication tools that enable people to easily share information and network with like-minded others on the Internet. From a marketing perspective, social media are useful tools for promoting products, building a loyal customer base, sharing information and incentives, and generating buzz about products and services. This guide discusses how social media in general can be used to learn about consumer needs and preferences, and provides specifics on how to use social networks in this capacity
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Archive version. For the most recent information see extension.missouri.edu.
OpenAccess.
OpenAccess.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.