Could online sales be a direct marketing opportunity for rural farms?
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"Local food has been the subject of federal, state, and local government policy in recent years as consumer interest in and demand for local foods has grown. In 2017, 130,056 U.S. farms (just over 6% of U.S. farms) were marketing food for human consumption locally through so-called direct-to-consumer (DTC) marketing channels, according to Census of Agriculture data. In Missouri, 3,640 farms (3.7%) had DTC sales. Online marketplaces could help farms who sell food directly to customers compete with other retailers by reducing the costs (such as time and transportation) of transactions at in-person markets such as farmers markets or other traditional markets. In-person marketplaces advantage farms located near urban centers because more rural farms have to travel longer distances to access customers."--First page.
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Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.