Breastfeeding Support Through Social Media Groups
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Breastfeeding is the most influential behavior to reduce infant and maternal morbidity and mortality rates. Despite the health benefits, only a quarter of infants in the United States are exclusively breastfeed to six months. Evidence acknowledges that breastfeeding longevity and exclusivity are increased when women receive breastfeeding support. The purpose of this descriptive research study was to determine if participation in social media breastfeeding support groups increases exclusive breastfeeding to six months of age, improves attitude, and fosters self-efficacy. The sample comprised 32 newly postpartum mothers, born between 1980 and 1999, who participated in one of four social media breastfeeding support groups. Participants were followed through six months postpartum via social media. Breastfeeding attitude and self-efficacy were measured through the Iowa Infant Feeding Attitude Scale and the Breastfeeding Self-Efficacy Scale- Short Form. Data from pre- and posttest surveys were analyzed using descriptive and inferential statistics. Participating in social media breastfeeding support groups doubled the rate of exclusive breastfeeding to six months compared to the to the U.S. national average in 2019. Breastfeeding attitude and self-efficacy remained consistent suggesting a positive attitude and self-efficacy towards breastfeeding. Evidence suggests social media breastfeeding support groups can be a supportive resource for breastfeeding women, positively influencing breastfeeding exclusivity and longevity.
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Open Access (fully available)