Examining gender disparities in gendered traits of images depicting Wimbledon athletes
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Does photographic coverage reflect the socialized tendencies we have to perceive athletes in a gender-stereotypical way, or does it challenge them? This study investigates visuals of men and women athletes when the sport those athletes are playing doesn’t explicitly code them in masculine and feminine ways. The sport this study focuses on specifically is tennis – previous research supports the idea that tennis is an athletic activity whose routines do not influence viewers to make gender-related assumptions about its players. This study examines online content from the American sports news outlets Sports Illustrated and ESPN in particular, partially due to the wide audience of each and partially due to both organizations’ immersion in coverage of both men’s and women’s sports. The findings of this study suggest that visual media in sports – at least, in tennis coverage – was neutralized and relatively equalized in its presentation across SI and ESPN in 2019.
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M.A.