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David Lehman, after a career as a marketing expert at Dow Chemical Co., had to think like farmers and retailers. Now at the College of Agriculture, Food and Natural Resources, he's added students to his list. Lehman teaches his marketing students to use the growing number of ways that agricultural goods now reach consumers. Along the way, he spends lots of time during and after class working with MU students as a teacher and adviser. He also recruits the next generation of aggies. (Supplied by cataloger)