The Effects of Framing on Consumers' Choice of GM Foods
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In this article, we explore the effect of framing statements on perceptions and choices of genetically modified vegetables (GMVs). In two experiments, consumers were exposed to either positive or negative statements about GMVs; asked to indicate the extent to which they agree or disagree with these statements; and, finally, choose between genetically modified (GM) and conventionally grown vegetables. We show that consumers are affected quite easily by the framing (positive/negative) of statements.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.