Jacqueline Kennedy's effect on women : a content analysis of her style, role, and thought as First Lady, 1959-1963
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] First lady Jacqueline Kennedy reigned as a political wife and spokesperson for the Kennedy Administration as well as a role model for women. This study examined portrayals of Jacqueline Kennedy in significant women's magazines, such as Ladies Home Journal and Good Housekeeping, from 1959 to 1963. The author conducted a content analysis of articles geared to a female audience that focused on Jackie's use of style, role, and thought. Exposure in these magazines further cemented her position as a significant framer of her image in twentieth century American culture; she served as an aspirationa figure to the average woman. Upon examination of all researched publications it becomes evident that women learned Jackie represented something larger: a trendsetter in fashion, a connoisseur of the fine and decorative arts, a new kind of first lady, a political asset, and an arbiter of style whom others valued. This research could point toward further study of female political and royal spouses and their role in society.
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