Browsing by Thesis Department "Journalism (MU)"
Now showing items 1-20 of 788
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2014 Ebola newspaper coverage : through the lens of Orientalism
(University of Missouri--Columbia, 2017)This study is a critical discourse analysis of United States (U.S.) newspaper coverage of the 2014 Ebola outbreak and its representation of West Africa in relation to the West. The study sought to determine whether the ... -
Access to electronic public records : a 50 state study
(University of Missouri--Columbia, 2016)This research explores the accessibility of state public records in electronic format by examining certain specific factors that can define "accessibility." This study includes a 50-state (plus D.C.) survey to assess how ... -
Accessibility and social responsibility : exploring barriers to access on news websites for people who are d/Deaf or hard of hearing
(University of Missouri--Columbia, 2017)The purpose of this research is to identify barriers to accessing online news for people who are d/Deaf or hard of hearing. Drawing from social responsibility theory, this research also seeks to understand the idea that ... -
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ... -
"Acting white" on social media : a study of African Americans' racial identity performance on Twitter
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] "Acting White" exists within minority communities across North America and the globe as a scarlet letter of shame to those perceived as performing an ... -
Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ... -
Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ... -
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ... -
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ... -
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences ... -
Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ... -
African American female aspiring journalists and the lack of African African American female television news directors and producers
(University of Missouri--Columbia, 2019)African-American women have unique experiences in the workforce due to the intersectionality of their gender and race. Being a double minority has created challenges for them in various career paths, including U.S. television ... -
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ... -
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ... -
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ... -
American discourse on China : a cross-time comparison of U.S. news framing of China's one-child policy, 1979-2009
(University of Missouri--Columbia, 2011)This study explored fluctuations in news frames used in U.S. elite media coverage of China's one-child policy from its inception in 1979 until 2009. Framing analysis has been used to examine media attention given to domestic ... -
The American newsroom in the new era : factors that influence the adoption or rejection of new technologies by non-management newspaper news producers
(University of Missouri--Columbia, 2017)Today, journalists need to engage in the most advanced technological methods of reaching their audience more efficiently as media professionals now battle a fast spread of unverified news. Journalists need to be quicker, ... -
Analyzing access: an analysis of food desert coverage during COVID-19
(University of Missouri--Columbia, 2022)This study explored the ways in which food desert coverage was reported during the COVID-19 pandemic. The purpose of the research was to analyze reporting patterns such as themes, use of race, and sourcing practices to ... -
Anchor team gender make-up and audience evaluation
(University of Missouri--Columbia, 2020)For decades, the man-woman anchor team has been the industry standard in both national and local news. Recently, high-profile national newscasts have used two anchors of the same gender to headline the broadcast. In local ... -
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)This study was an exploratory attempt to apply an identity-based approach using concepts of avowed and ascribed identities to different types of activist organizations when managing a potential crisis based on the threat ...