Browsing by Thesis Advisor "Thorson, Esther"
Now showing items 21-35 of 35
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Online news use of phablets, smartphones, tablets and personal computers : the influence of opinion leadership and demographics
(University of Missouri--Columbia, 2015)With the continual evolution of technology, media habits towards the news have also altered based on technological and social reasons. This study seeks to evaluate how the introduction of large screen cell phones have ... -
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ... -
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ... -
Public schools in crisis: a content analysis of news framing since No Child Left Behind
(University of Missouri--Columbia, 2013)Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ... -
Putting theory to practice : a quasi-experimental test of a new model for experiential teaching and a case study in broadcast journalism education
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] How journalism is taught matters to society, as the work journalists produce can shape publics' understanding of information. A debate between academics ... -
Risky business: Using heuristic-systematic processing theory to understand consumer data privacy concerns in an online behavioral advertising context
(University of Missouri--Columbia, 2014) -
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ... -
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ... -
Stumbling and sharing : smartphones and serendipty in online news encounters
(University of Missouri--Columbia, 2015)At a time when more and more Americans are getting news on their smartphones, this study seeks to find out whether there is a corresponding increase in how often they randomly encounter and share news stories as they go ... -
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ... -
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ... -
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ... -
The utilization of information operations coupled with agenda setting and integrated marketing communication in the prevention of genocide, mass atrocities, and or mass killings
(University of Missouri--Columbia, 2011)Over the last 10-years, the focus of the U.S. Army has been on Counter-Insurgency (COIN) operations in Iraq and Afghanistan. However, the writing is on the wall that military involvement in both locations will soon come ... -
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ... -
Why and how of narrative advertising : an integrated processing framework
(University of Missouri--Columbia, 2015)The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...