Browsing by Author/Contributor "Alexander, Amanda, 1984-"

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Better beer : an exploratory analysis of craft beer flavor preferences and market segmentation.

Jobe, Adam Jacob (University of Missouri--Columbia, 2015)

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Craft beer has been on a steady incline of growth since the late 1980's (Brewers Association, 2015), this growth has occurred due to American consumers ...
A model of volunteer intention at a mega-event : the London 2012 Olympics

Alexander, Amanda, 1984- (University of Missouri--Columbia, 2013)

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The utilization to employ volunteers within festivals, events, and mega-events has become increasingly popular due to the advantageous skills and ...
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice

Alexander, Amanda, 1984- (University of Missouri--Columbia, 2009)

Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...