Browsing by Author/Contributor "Tsou, Ting-Hao"

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Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?

Tsou, Ting-Hao (University of Missouri--Columbia, 2023)

[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design ...