Browsing by Title "Crisis communication, sports and twitter : how Baylor University and its fans used tweets to communicate during the 2015-2017 sexual assault scandal"
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Crisis communication, sports and twitter : how Baylor University and its fans used tweets to communicate during the 2015-2017 sexual assault scandal
(University of Missouri--Columbia, 2017)Sports scandals are common, and "are almost as old as the sports themselves" (Lordan, 2014, p. 1). This thesis examined how Baylor University and its fans acted as crisis communicators on Twitter during the 2015-2017 ...