Browsing by Title "Effect of menu-item placement on item-selection frequency [abstract]"
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Effect of menu-item placement on item-selection frequency [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2007)50% of all new restaurants close their doors in the first year of business due to the inability to turn a profit. A potential method of profit maximization involves altering a menu's layout. Restaurant consultants and ...