• A consumer perspective on mass customization 

    Hunt, David M., 1968- (University of Missouri--Columbia, 2006)
    This dissertation investigates the influence of individual differences in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU) on perceived value of customized ...
  • The effects of customer participation on service outcomes: a fit perspective 

    Dong, Beibei, 1981- (University of Missouri--Columbia, 2010)
    Previous research in customer participation argues that customer participation positively influences service quality and customer satisfaction. However, operations management takes a different view by suggesting that ...
  • From service design to delivery: integrating marketing and operations in the service unit 

    Murray, Lynn M., 1964- (University of Missouri--Columbia, 2007)
    Marketing and operations researchers approach services with widely divergent paradigms, focusing on different routes to success. These different approaches often cause these researchers to come to opposing conclusions and ...
  • Salesforce control systems: an integrated approach 

    Miao, Chenjie, 1973- (University of Missouri--Columbia, 2007)
    Salesforce management has strategic importance to a company's competitive advantage. However, to date, the direct effects of the salesforce control systems on sales personnel's key job outcomes are inconclusive and the ...