• Facebook: Our Social Tool 

    Xue, Sissi (Rhetoric and Composition Program, University of Missouri--Columbia, 2010-01)
    This article discusses what Facebook is and the variety of reasons people use this social networking website.
  • Motivations and impression management: predictors of social networking site use and user behavior 

    Krisanic, Kara (University of Missouri--Columbia, 2008)
    This paper applied the uses and gratifications theory to the social networking site, Facebook, in an effort to examine the predictive power of consumers' motivations with regards to site use and behaviors towards advertisements ...