Browsing by Thesis Advisor "Hawley, Jana Marie, 1955-"
Now showing items 1-10 of 10
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A case study of the GARROBO Project
(University of Missouri--Columbia, 2013)This study explores the changes in the social of the GARROBO project trainees after they join the career-training program. Bebbingtons' (1999) theory of capitals explained how possessing different types of capital or assets ... -
The clothing and textile research base: an author cocitation study
(University of Missouri--Columbia, 2006)This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ... -
Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ... -
E-community support for weight loss
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore and understand the advantages of e-community support for those who have weight control issues. A qualitative ... -
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ... -
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ... -
Looking at fashion through green-colored glasses : a multimodal critical discourse analysis of Vogue's sustainable fashion editorials
(University of Missouri--Columbia, 2014)This dissertation explored the discursive practices employed by Vogue to construct sustainable fashion it its editorials between 1990-2013. These discursive practices revealed the ideological stance of Vogue regarding ... -
Our Own Worst Enemy: A Case Study of the Etsy Craft Entrepreneurship Program in Rockford, Illinois
(University of Missouri--Columbia, 2014) -
Technology and creativity : fashion design in the 21st century
(University of Missouri--Columbia, 2009)Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of apparel companies since the early 20th century. ... -
Using animated graphics as a teaching tool in patternmaking: a comparison of delivery methods
(University of Missouri--Columbia, 2005)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study concerns itself with evaluating the effectiveness of teaching a visual topic, such as patternmaking, via a computer. The visual topic being ...