Browsing by Title "Maximizers vs. satisfiers: Can more choice lead to less consumer satisfaction? [abstract]"

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  • Maximizers vs. satisfiers: Can more choice lead to less consumer satisfaction? [abstract] 

    Hamill, Erin; Ledwon, Anthony; Smart, Dustin; Thomas, Scott (University of Missouri--Columbia. Office of Undergraduate Research, 2005)
    In recent years consumers have be inundated with an explosion of new products and broader product categories. The present research focuses on whether this escalating number of choices in certain situations leads in fact ...