Browsing by Title "Redesign to Reconnect: How magazines are using redesigns as a tool to build a stronger relationship with their readerships"
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Redesign to Reconnect: How magazines are using redesigns as a tool to build a stronger relationship with their readerships
(University of Missouri--Columbia, 2013)Interviews with key staff who spearheaded the redesigns of five national magazines support the idea that magazine redesigns were conducted to connect better with the readership. Their explanation behind design decisions ...