Browsing by Title "The effect of Jumbotron advertising on the experience of attending major league baseball games"
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The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...