Browsing by Title "The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams"
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The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams
(University of Missouri--Columbia, 2015)This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is ...