Browsing by Title "The effects of arousing video on attention and memory for attack vs. non-attack political advertisements"
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The effects of arousing video on attention and memory for attack vs. non-attack political advertisements
(University of Missouri--Columbia. Office of Undergraduate Research, 2005)During the election season, it may appear that television viewers are bombarded with political advertisements. Furthermore, it may also appear that the majority of these advertisements are routinely negative. It has been ...