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Expanding a TV measurement monopoly : Nielsens inclusion of new media subfields
(University of Missouri--Columbia, 2015)
Digital media provide multiple measures to quantify television audiences. Newer measures challenge Nielsen Ratings' established status as the market information regime on which audiences are commoditized. Although, such ...
Double jeopardy in the long tail : measuring the internet in a fragmented, niche subcultural age
(University of Missouri--Columbia, 2015)
With a multitude of options to choose from on the Internet, consumers are faced with turning their attention towards domains with mass appeal versus domains that would be considered niche. In this niche, subcultural age ...
Popular media and profitable microfinance in India
(University of Missouri--Columbia, 2016)
The issue of media coverage of microfinance, a mechanism for giving small loans to the poor without access to traditional banking, is worth examining because favorable media portrayal could frame the way that international ...
The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...
Examining the relationship between trust and online usage of news media
(University of Missouri--Columbia, 2017)
This study tests the relationship between overall trust and online usage of 35 popular United States news sources. Trust of news media, currently at its lowest percentage in Gallup's 45-year polling history, has both brand ...