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Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)
This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ...
Gender dynamics in the advertising industry : the interplay of workplace culture and career advancement
(University of Missouri--Columbia, 2017)
This thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary ...
Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals
(University of Missouri--Columbia, 2016)
This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ...
A study of social media usage and interactions
(University of Missouri--Columbia, 2016)
In-depth interviews were conducted where 30 participants provided information about their social media usage and interactions with films online. Participants answered questions dealing with their average social media usage, ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
Examining twitter engagement in newspaper sports beat reporters' live-game coverage
(University of Missouri--Columbia, 2016)
Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ...
Jazz hands in the 21st century : how Broadway marketing navigates social media
(University of Missouri--Columbia, 2016)
Social media marketing has become one of the most prevalent tools advertisers and marketers are using to share their brand or product's story today. Through platforms like Facebook, Twitter, Instagram, Snapchat, and ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ...
A uses and gratifications study of niche social network sites
(University of Missouri--Columbia, 2014)
This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...
Enabled and constrained : culture, ethics and structuration in an advertising agency
(University of Missouri--Columbia, 2013)
Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ...
Yukon government, social media use and the contingency theory of communication
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using the experiences of communication practitioners in a small Canadian territorial government, this research examines the use of social media as part ...
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
(University of Missouri--Columbia, 2013)
This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. ...
A qualitative case study into the Toronto Star's electronic newspaper and its impact on newsroom practices and journalists
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The fate of newspapers in North America in light of rapid technological advance has been extensively discussed, analyzed, and researched. This thesis ...
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)
Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, ...
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As the business environment erodes for newspapers and the need for change becomes ever more pressing, it is important to look at how the organizational ...
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] By using the contingency theory as the theoretical framework, this study examines the communication patterns of multinational corporations with both ...