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The clothing and textile research base: an author cocitation study
(University of Missouri--Columbia, 2006)
This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ...
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)
The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...
Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...