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A nation-branding perspective on Euro-Atlantic integration and online representation of a nation - the case of the country of Georgia
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using a theoretical framework integrating the theory of Competitive Identity (Anholt 2007), Conceptual Framework of the Formation of a Nation's Image ...
An exploration of contingency theory of accommodation : communicating environmental sustainability measures in Norway
(University of Missouri--Columbia, 2016)
Public relations literature suggests that there is a gap between existing public relations theory in a global context and what's needed, and this research aims to help fill that gap by testing existing manifestations of ...
The guerrilla in town : influences on content production in exiled media
(University of Missouri--Columbia, 2020)
On 21 June 2011 Reeyot Alemu was detained by the Federal Police and later was charged with terrorism and sentenced for five years. Her detention is one of the several incidents in Ethiopia that illustrate how journalists ...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
The framing of the Egyptian revolution portrayed through the Aljazeera and CNN media outlets and how they compare and contrast
(University of Missouri--Columbia, 2011)
This study examines the coverage of the Egyptian revolution of 2011 in the Arabic-language Aljazeera and the CNN news releases. By analyzing the framing of their news stories, this study compares and contrasts the news ...
Public relations among Christian, multi-national, non-profit organizations in Europe
(University of Missouri--Columbia, 2012)
Public relations as a profession has existed in Europe for more than a century, yet most current practice and teaching is based on the American model. To address this situation, in 1998 the European Association of Public ...
The evolution of strategic communication at United States Forces Korea (USFK) : an analysis of internal organizational strategies, 2008-2011
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ...
Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)
This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...