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Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)
This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ...
Gender dynamics in the advertising industry : the interplay of workplace culture and career advancement
(University of Missouri--Columbia, 2017)
This thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary ...
Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals
(University of Missouri--Columbia, 2016)
This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ...
A study of social media usage and interactions
(University of Missouri--Columbia, 2016)
In-depth interviews were conducted where 30 participants provided information about their social media usage and interactions with films online. Participants answered questions dealing with their average social media usage, ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
Technology in the online newsroom : the use of collaborative tools in virtual team management
(University of Missouri--Columbia, 2010)
This case study gives a detailed description of the tools employed in the management of a news-producing virtual team. The research uses field observation and interviews to identify patterns of internal communication in ...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a ...
Humanitarian frames and humanitarian soft power in Darfur : advocacy frames in a humanitarian crisis
(University of Missouri--Columbia, 2012)
Conflict in Darfur has raged since 2003, and Non-Governmental Organizations (NGOs) and advocacy groups have been supporting efforts to quell the violence and bring stability and humanitarian relief to Darfur. Both operational ...
The utilization of information operations coupled with agenda setting and integrated marketing communication in the prevention of genocide, mass atrocities, and or mass killings
(University of Missouri--Columbia, 2011)
Over the last 10-years, the focus of the U.S. Army has been on Counter-Insurgency (COIN) operations in Iraq and Afghanistan. However, the writing is on the wall that military involvement in both locations will soon come ...
A uses and gratifications study of niche social network sites
(University of Missouri--Columbia, 2014)
This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...
Enabled and constrained : culture, ethics and structuration in an advertising agency
(University of Missouri--Columbia, 2013)
Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ...
Yukon government, social media use and the contingency theory of communication
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using the experiences of communication practitioners in a small Canadian territorial government, this research examines the use of social media as part ...
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
(University of Missouri--Columbia, 2013)
This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. ...
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014)
The ever-evolving reporter: examining an organizational culture inspired effect on the psychological climate of television reporters in the digital age
(University of Missouri--Columbia, 2013)
Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ...
Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)
This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ...
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)
This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ...
Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
(University of Missouri--Columbia, 2014)
Creativity is an intangible concept that is in a perceived constant state of change, a state that necessitates the occasional reexamination of previous findings in an effort to further understand the roles and perceptions ...
Potential benefits of social media in a weapons of mass destruction (WMD) event
(University of Missouri--Columbia, 2011)
Weapons of mass destruction (WMD) can come in multiple forms. Regardless of their nature being chemical, biological, nuclear, or high explosives, their use will disrupt normalcy and governance of nations. Application of ...