Now showing items 1-2 of 2
The efects of psychological ownership on loyal customers' perceptions : applying brand tourism effect and conspicuous consumption to luxury hotel marketing
(University of Missouri--Columbia, 2018)
This study aims to examine the conflict between loyal customers and non-loyal customers in the luxury hotel environment. This research mainly applied the concept of brand tourism effect and employed a 2 (two types of ...
A study of individuals' satisfaction of destination attributes during incentive travel with a moderating role of travel group composition
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] While incentive travel has existed for decades, it is a highly under researched sector of the hospitality and tourism industry with absent literature ...