Search
Now showing items 1-4 of 4
Customer satisfaction, profitability, and firm value in the hospitality and tourism industry : an application of American Customer Satisfaction Index (ACSI)
(University of Missouri-Columbia, 2011)
This study investigates the effect of customer satisfaction on a firm's financial performance (i.e., profitability and a firm's value) in the hospitality and tourism industry. Considering the unique differences (e.g., ...
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)
Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...
College students' information search behavior for spring break: an exploration in the concept of specialization
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study identified college student travelers' different information search behaviors, dividing the travelers into groups of high, medium and low ...
A study of perceived attributes of Asian foods : comparison of implicit and explicit attitude measures
(University of Missouri--Columbia, 2010)
The study tested the hypothesis that perceived food attributes (PFAs) and explicit/implicit measures of attitudes would differentially identify an individual's attitude in the domain of Asian food. In total, 39 college ...