Now showing items 1-2 of 2
The efects of psychological ownership on loyal customers' perceptions : applying brand tourism effect and conspicuous consumption to luxury hotel marketing
(University of Missouri--Columbia, 2018)
This study aims to examine the conflict between loyal customers and non-loyal customers in the luxury hotel environment. This research mainly applied the concept of brand tourism effect and employed a 2 (two types of ...
The impact of YouTube travel vlogs on destination image and viewer's travel intention : the difference between high and low trip involvement groups
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Travel related YouTube vlogs have significantly grown in today's tourism industry, creating a new trend among social media users. The purpose of this ...