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Are Happy People Ethical People? Evidence from North America and Europe
We examine empirically the relationship between happiness and the ethical decisions of individuals. We use data from the 1995-97 wave of the World Values Survey (WVS) to test the hypothesis that the relationship between ...
Determinants of Beef and Pork Brand Equity
A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store ...