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    FormatThesis (1)SubjectBusiness communication (1)Business enterprises -- Technological innovations (1)Industrial management -- Technological innovations (1)Mass media and business (1)Social media (1)... View MoreDate Issued2013 (1)Author/ContributorClark, Brent B. (1)Schnatterly, Karen A. (1)AdvisorSchnatterly, Karen A. (1)Thesis Department
    Business administration (1)
    Business administration (MU) (1)Language (ISO)English (1)

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    The interplay of legitimacy gains and technical gains in the adoption of social media 

    Clark, Brent B. (University of Missouri--Columbia, 2013)
    The benefits of adopting new practices vary: some provide technical efficiency and some are institutions and bestow legitimacy to adopting firms. These distinct benefits have been treated in isolation in the literature, ...

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